That great idea has hatched, it feels good, it smells good and you believe it could be hugely successful but you dont know how to market it. What do you do?
I am sure many of us have experienced that frustration at some point, your idea or product is worth knowing or worth having but how do you tell the world about it? Especially if there are a million other ideas flooding the market and they are all dressed up in razzle dazzle and hogging the limelight.
It is a given these days that a little bit of showbiz dressing can push a product or an event a long way, provided it has some value to begin with. Your work might be the best in the business but if nobody else is aware of it, your endeavours may be fruitless.
Of course everyone wants success either personally or for their product or idea but how is success achieved for your exciting brand? How do you transport what you know is great into the hearts and minds of people everywhere?
Your goals are brand awareness and brand recognition. How do you get there?
Brand Identity: Does your product, service or event have an identity? Does it live and breathe or is it just a scribble in a notepad?
Brand Strategy: Your brand has now established an identity so what do you want it to achieve? What results are you looking for? Which people do you want to reach the most? How do you make sure it happens?
Brand Building: You have given your brand an identity you are happy with and you have devised a strategy for your brand. What tools will you use to make your strategy work smoothly and efficiently?
Once you have climbed these particular steps your brand should be ready for the rat race that begins once it is in the public eye. The hustle and bustle of competition, the pushing and shoving of myriad other brands diving for the spotlight of fame and fortune.
Now is the time your tools of choice will prove their worth. Are the tools you have chosen the most appropriate ones for your brand? What are the tools anyway and how do you employee them if your knowledge of them is limited? Perhaps you will choose to manage these tools yourself and many do so successfully but for some it is far too specialised and difficult.
Media relations. Online Pr. Social media Pr. Crisis management. All of these you will most certainly need and the more professionally they are implemented the greater your success will be in the long term. - 15465
I am sure many of us have experienced that frustration at some point, your idea or product is worth knowing or worth having but how do you tell the world about it? Especially if there are a million other ideas flooding the market and they are all dressed up in razzle dazzle and hogging the limelight.
It is a given these days that a little bit of showbiz dressing can push a product or an event a long way, provided it has some value to begin with. Your work might be the best in the business but if nobody else is aware of it, your endeavours may be fruitless.
Of course everyone wants success either personally or for their product or idea but how is success achieved for your exciting brand? How do you transport what you know is great into the hearts and minds of people everywhere?
Your goals are brand awareness and brand recognition. How do you get there?
Brand Identity: Does your product, service or event have an identity? Does it live and breathe or is it just a scribble in a notepad?
Brand Strategy: Your brand has now established an identity so what do you want it to achieve? What results are you looking for? Which people do you want to reach the most? How do you make sure it happens?
Brand Building: You have given your brand an identity you are happy with and you have devised a strategy for your brand. What tools will you use to make your strategy work smoothly and efficiently?
Once you have climbed these particular steps your brand should be ready for the rat race that begins once it is in the public eye. The hustle and bustle of competition, the pushing and shoving of myriad other brands diving for the spotlight of fame and fortune.
Now is the time your tools of choice will prove their worth. Are the tools you have chosen the most appropriate ones for your brand? What are the tools anyway and how do you employee them if your knowledge of them is limited? Perhaps you will choose to manage these tools yourself and many do so successfully but for some it is far too specialised and difficult.
Media relations. Online Pr. Social media Pr. Crisis management. All of these you will most certainly need and the more professionally they are implemented the greater your success will be in the long term. - 15465
About the Author:
Sebastian Promosski writes about brand strategy. For more information on achieving your goals a Pr company, Surrey is an interesting place to start.
