Tuesday, January 27, 2009

Using Twitter to Generate Buzz on Your Sales Site

By Dominic D. Johnstone

What am I doing right now? Thats right. That's the question that Twitter.com lets users answer whenever they update their status. All in 140 characters or less.

Did you ever imagine that a social networking concept as basic and simplistic as this could become so popular?

We all know that Facebook is very engaging because we can observe our friends lives as they describe them to us. We can view their status updates, see their pictures, and SuperPoke them. However, who could have considered that a social network dedicated exclusively to the common status update would become so widely adopted?

We all know about Twitter.com by this point. This new and very forward thinking site is becoming the new rage on the Internet, and it has captured the interest of Internet marketers worldwide.

Regardless if your sophisticated mindset deems the concept at first glance, it is a very powerful tool. Just a few years ago not many people would have thought anyone would care if say for example - I am going for a venti valencia cappaccino at Starbucks with Bill. Nowadays, people are very interested in the minutia of each others day to day lives. Well add that to the exponential growth rate of memberships on these viral networking sites, and it introduces a very powerful Internet marketing tool.

You see, Twitter.com allows you to post as many updates as you can and want to in as short a time as you feel like. Most people dont want to be annoying or spammy with their posts, but many people do add multiple updates per day.

hats more is that Twitter allows you to post hyperlinks to your site via links that you post in your updates. If they are long hyperlinks, they use tinyurls but if they are just domain name, then they will post as is. Either way, Google regards inbound links from good neighborhoods as a good thing. As you gain notoriety online, your profile may be seen as good by Google too.

Example, have a look at the twitter profile page of EZineArticles.com publisher Chris Knight. http://www.twitter.com/ChrisKnight. He has thousands of people who subscribe to his daily updates, and he subscribes to those of thousands more. His profile page has a pagerank of 5 which is fairly impressive for just another page on a social network site.

The benefit of the second factor is that Google will see the numerous links inbound to your site from higher page rank sites. While your own page rank may not be a critical factor, the inbound links is still fairly important.

In conclusion while Twitter is very new and quite rudimentary in principle, below the surface it is definitely a highly effective online marketing avenue. When you consider the growth experienced by viral sites like YouTube.com and Bankrate.com when they introduced viral growth mechanisms, we can understand the importance of up and coming sites like Twitter. - 15465

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