Content is the royalty of establishing credibility, gaining trust and producing sales. It is KING, gets to wear the crown, sit on the throne, and rule the world. While it is still a good idea to send high quality content to your subscriber list, there is a much more lucrative list made up of customers who have no concern about content.
"What is this type of list?" you ask. - The "announcement list". At an event in 2002, I taught about the announcement list. Even so, it is still a widely unused tactic for email marketing. Mainly because nobody is teaching it. Therefore, no one has any information about it, nor how to effectively create one. Well, we are going to change that.
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What Is An "Announcement" List?
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DEFINED: An announcement list is a list whose sole purpose is to "announce" (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, "Hey, I just released XYZ. Come check it out!" Now, at first glance you may be thinking, "Who would join a list that offers no content and only sales pitch?" If you say it that way, it doesn't sound too good to me either! That's why you don't say it that way. Let's take a look at HOW to "say it"...
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How About An Example "Announcement" List?
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When visiting my site you'll find a great example of this. PLRSO stands for Private Label Rights Special Offers and the site was established solely for the intention of informing the subscribers whenever there are new Private Label Rights offers available for them to purchase.
Got it? No ezine articles sent to them, no weekly newsletters, no blogging, no special reports, NO CONTENT, period!. These subscribers get sales messages. With a current total of 2,822 subscribers some of whom have already purchased many of the special offers which have been "announced" to them.
Does it Work? I'll give you a few of the reasons...
1. Using an in-demand product (PLR) and allowing people to get ahead of the competition by learning about these new products FIRST by subscribing to the list
2. This is not an "announcement list", it is the "Free PLR Club". This changes perception immensely.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don't want.
5. An example of cost is provided with what you can purchase presently. This further shows the "value" of the complementary membership.
The idea of creating the "announcement list" becomes a complete no-brainer when you throw in the following twist. My affiliates get to "give away" free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
Right now the wheels are churning, er turning...
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What Kind Of "Announcement" List can I Build?
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There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. If you wish, swipe my idea and build your own list of PLR buyers.
* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. A list of publishers wanting any new ezine article you have that is available for them to reprint in their ezines.
* Bloggers List. Another idea is a list of bloggers looking for ready-made content to post to their blogs. Tell them when new content is available.
* Industry News List. Become the "go to" guru who is on top of breaking news about your industry.
* Joint Venture List. A willing list of partners and affiliates who are anxious to promote anything you have to offer.
* Incentives List. You need a list of people who you offer "an incentive" to if they purchase an offer by someone else through YOUR affiliate link.
* Freebie List. Give away rebrandable content (articles, reports, videos, etc.) to the subscribers of this list to earn commissions.
As not all nine of these lists will be "buyers" initially, each of them can lead to buyers and income for you should you choose to do them. Content may be king, but there are a lot of other royalty out there too! - 15465
"What is this type of list?" you ask. - The "announcement list". At an event in 2002, I taught about the announcement list. Even so, it is still a widely unused tactic for email marketing. Mainly because nobody is teaching it. Therefore, no one has any information about it, nor how to effectively create one. Well, we are going to change that.
-------------------------------------------------------
What Is An "Announcement" List?
-------------------------------------------------------
DEFINED: An announcement list is a list whose sole purpose is to "announce" (I.E. Inform, notify) when something new is available for review, consumption or purchase. In other words, it unapologetically says, "Hey, I just released XYZ. Come check it out!" Now, at first glance you may be thinking, "Who would join a list that offers no content and only sales pitch?" If you say it that way, it doesn't sound too good to me either! That's why you don't say it that way. Let's take a look at HOW to "say it"...
-------------------------------------------------------
How About An Example "Announcement" List?
-------------------------------------------------------
When visiting my site you'll find a great example of this. PLRSO stands for Private Label Rights Special Offers and the site was established solely for the intention of informing the subscribers whenever there are new Private Label Rights offers available for them to purchase.
Got it? No ezine articles sent to them, no weekly newsletters, no blogging, no special reports, NO CONTENT, period!. These subscribers get sales messages. With a current total of 2,822 subscribers some of whom have already purchased many of the special offers which have been "announced" to them.
Does it Work? I'll give you a few of the reasons...
1. Using an in-demand product (PLR) and allowing people to get ahead of the competition by learning about these new products FIRST by subscribing to the list
2. This is not an "announcement list", it is the "Free PLR Club". This changes perception immensely.
3. I purchase a separate domain name for it, increasing the perceived importance and value to those who subscribe.
4. There is no requirement to buy once you join. Buy the offers that you want, pass on the ones you don't want.
5. An example of cost is provided with what you can purchase presently. This further shows the "value" of the complementary membership.
The idea of creating the "announcement list" becomes a complete no-brainer when you throw in the following twist. My affiliates get to "give away" free memberships to the PLRSO club. Then when a referral buys an offer, they get a check. I get a lot of other people promoting and building my list for me and we all win.
Right now the wheels are churning, er turning...
-------------------------------------------------------
What Kind Of "Announcement" List can I Build?
-------------------------------------------------------
There are a wide variety of "announcement" lists that you can build. Let's briefly look at nine of them...
* PLR List. If you wish, swipe my idea and build your own list of PLR buyers.
* New Offers List. When you have a loyal following there will be people who love what you produce and want to be notified any time you have a new product coming out.
* Pre-Launch List. Send information out to this list to create buzz and anticipation for an upcoming new product release several weeks (even months) in prior to release.
* Ezine Publishers List. A list of publishers wanting any new ezine article you have that is available for them to reprint in their ezines.
* Bloggers List. Another idea is a list of bloggers looking for ready-made content to post to their blogs. Tell them when new content is available.
* Industry News List. Become the "go to" guru who is on top of breaking news about your industry.
* Joint Venture List. A willing list of partners and affiliates who are anxious to promote anything you have to offer.
* Incentives List. You need a list of people who you offer "an incentive" to if they purchase an offer by someone else through YOUR affiliate link.
* Freebie List. Give away rebrandable content (articles, reports, videos, etc.) to the subscribers of this list to earn commissions.
As not all nine of these lists will be "buyers" initially, each of them can lead to buyers and income for you should you choose to do them. Content may be king, but there are a lot of other royalty out there too! - 15465
About the Author:
Jimmy D. Brown, one of the most respected marketing teachers online, has been tweaking what and how he teaches when it comes to Internet Marketing since 1999. You can benefit from those years of experience and also get full Private Label Resell rights to many of his best-selling products - at incrediblyLOW prices (I'm talking Ten Bucks). Run, immediately to his website
