There is one thing that every website needs to do. While many do a perfectly good job of this simple task, you'd be shocked at how many fail to take advantage of this, the easiest way to increase their conversions and generate more leads. Even websites which are not trying to sell anything but still wish to get a response from their readers should read and implement the technique given in this article. Even if this seems simple at first, keep reading for some more advanced uses of this method.
How easy is it for prospects to contact you?
I am often asked to look at the conversion rates of my clients' websites and look for ways to increase this rate. One of the things I see more often than you may think is that websites often either lack a "contact us" page entirely or make contact information for the business difficult to find.
This page is typically the best way for prospects to get in touch (or sign up for a list, if you are aiming for lead generation). Just making this contact us page more easy to find will increase your conversion rate ? one client saw their number of inquiries increase by a whopping 25% almost immediately.
Make it straightforward for the prospect!
One mistake I saw made on a website recently was including a link to the "contact us" page in a drop down menu ? there is nothing inherently wrong with this, but in this case, it was buried in a sub menu. All that this accomplished was making it harder to find the company's contact information! Don't do this ? put your contact us link where it can easily be found by your visitors.
Some websites also invent an "original" name for their "Contact Us" page. Sometimes these are easy to understand (e.g. "Enquire here", "Contact me", "Make a booking" etc.), but other times they're far too confusing (e.g. "Details").
This is a case where it's wise to avoid being original and use the accepted teminology that the majority of your visitors are used to seeing.
Taking this idea further:
You can also achieve an increase in your conversion rates by including variations on your call to action throughout your page.
If you do this in combination with a "Contact Us now" link placed throughout your copy, you are giving your visitors several chances to get in touch; you will certainly see more responses this way.
A "contact us" link at or near the beginning of your copy works well for your regular readers (and for the impatient).
Insert "Contact us" links right after "hot" copy elements such as benefit bullets to invite immediate enquiry when the emotional barometer is at its highest point.
Obviously, you need to include a final call to action at the end, followed by a "contact us" link.
Structuring "Contact us" links in this way is much better than writing a couple of pages of copy and putting one link right at the bottom. This tip isn't suited to every type of site, but it does apply to most online lead generation situations.
Test it and see! - 15465
How easy is it for prospects to contact you?
I am often asked to look at the conversion rates of my clients' websites and look for ways to increase this rate. One of the things I see more often than you may think is that websites often either lack a "contact us" page entirely or make contact information for the business difficult to find.
This page is typically the best way for prospects to get in touch (or sign up for a list, if you are aiming for lead generation). Just making this contact us page more easy to find will increase your conversion rate ? one client saw their number of inquiries increase by a whopping 25% almost immediately.
Make it straightforward for the prospect!
One mistake I saw made on a website recently was including a link to the "contact us" page in a drop down menu ? there is nothing inherently wrong with this, but in this case, it was buried in a sub menu. All that this accomplished was making it harder to find the company's contact information! Don't do this ? put your contact us link where it can easily be found by your visitors.
Some websites also invent an "original" name for their "Contact Us" page. Sometimes these are easy to understand (e.g. "Enquire here", "Contact me", "Make a booking" etc.), but other times they're far too confusing (e.g. "Details").
This is a case where it's wise to avoid being original and use the accepted teminology that the majority of your visitors are used to seeing.
Taking this idea further:
You can also achieve an increase in your conversion rates by including variations on your call to action throughout your page.
If you do this in combination with a "Contact Us now" link placed throughout your copy, you are giving your visitors several chances to get in touch; you will certainly see more responses this way.
A "contact us" link at or near the beginning of your copy works well for your regular readers (and for the impatient).
Insert "Contact us" links right after "hot" copy elements such as benefit bullets to invite immediate enquiry when the emotional barometer is at its highest point.
Obviously, you need to include a final call to action at the end, followed by a "contact us" link.
Structuring "Contact us" links in this way is much better than writing a couple of pages of copy and putting one link right at the bottom. This tip isn't suited to every type of site, but it does apply to most online lead generation situations.
Test it and see! - 15465
About the Author:
Author: David B. Ascot is an expert on improving sales lead generation success and his knowledge will be beneficial when trying online lead generation.
