Well you are finally at the top of the mountain. You have done all the leg work; positioning your ads, selecting keywords, studying bidding options and doing your marketing research. added to this is the fact that you have been smart enough to utilize Google's great keyword research tools. You seem to have set up your advertising campaign for the next 6 months! Now what else is left to do?
Do not think you are finished because your work has just begun. Tracking your ads is your number one priority. When you do this you will be able to gage the actual productivity of each ad and ensure maximum performance.
You can do this in a variety of ways. Adwords will help you with this as it has a tool to show you the exact amount of traffic an advertisement is drawing. You can also do this with tools on your website. From these results you can calculate how many leads and sales were produced by a single advertisement.
You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.
So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.
The problem with popular keywords is that they are not targeted. Searchers will start with these words but go onto more targeted ones. This attracts shoppers not browsers to your website. The best keywords are those that attract traffic but also draw your niche market.
There is a fine balance between a tight niche keyword and a broad based one. On one hand you want to attract traffic on the other hand you want to make sales.
Keeping a close watch on your Adwords campaign is the key to victory. In turn the success of your campaign will affect the continuous success of your business. So do not neglect the detailed monitoring of your campaign, so that you can guarantee the rising success of your business. - 15465
Do not think you are finished because your work has just begun. Tracking your ads is your number one priority. When you do this you will be able to gage the actual productivity of each ad and ensure maximum performance.
You can do this in a variety of ways. Adwords will help you with this as it has a tool to show you the exact amount of traffic an advertisement is drawing. You can also do this with tools on your website. From these results you can calculate how many leads and sales were produced by a single advertisement.
You will need to be aware of this, as a failing Adword campaign will eat up your advertising budget. It will not only waste your money but will prevent you from concentrating on the ads that are pulling, and bring in worthless leads. After all you will still be paying money for your unproductive ad.
So what do you do with a failing ad? If you have positioned it correctly and it is being seen in the first 5-10 pages you might want to look at the keywords. It is a great temptation to use a popular keyword to draw in more traffic to the ad. This is based on the concept of supply and demand.
The problem with popular keywords is that they are not targeted. Searchers will start with these words but go onto more targeted ones. This attracts shoppers not browsers to your website. The best keywords are those that attract traffic but also draw your niche market.
There is a fine balance between a tight niche keyword and a broad based one. On one hand you want to attract traffic on the other hand you want to make sales.
Keeping a close watch on your Adwords campaign is the key to victory. In turn the success of your campaign will affect the continuous success of your business. So do not neglect the detailed monitoring of your campaign, so that you can guarantee the rising success of your business. - 15465
About the Author:
Brian Basch has been in the field of ppc campaign management for a long time and maintains a website about google adwords management where you can get answers to the rest of your questions.
