Although web design has become something that is very mainstream that most people with a computer can do, it is not always the best option for companies. Hiring a professional web design company to create a logo for you allows you the option of delegating an important aspect of your business to professionals, therein giving you better results.
Since a logo is an image that visually identifies your company to your customers, itas important to get it right. Here are some guidelines for evaluating the logo your web designers have created to make sure that it will be appropriate for your company. The criteria used to evaluate a logo are color, font, size and originality (COFS).
If you are going to be using a color logo, be sure that the colors that are chosen are going to catch peopleas attention. Red, white and blue are considered the three main colors of advertising and are a good option if you are using color. You can also consider colors that have a connection to your business in some way.
Even if you use a color logo, there will be times when you need to use it in black and white. In many publications, it costs quite a bit more to use color. When you are trying to decide on a logo design, make sure it looks good in black and white as well as color. It should be crisp, clean and easy to read if there are words or letters.
You also want to make sure the font is right for your company. If you are a dance studio, you do not want to have an extremely masculine, boxy font, you want something that has a soft flow to it. In the same respect, if youare run a boxing ring you probably do not want to pick a curlicue font.
Checking the size of the logo is also important. Although the professional web design company is not going to show you a logo that doesnat look good at its current size, you need to make sure that if you wanted to enlarge it onto a billboard it would still look good. At the same time, if you wanted to order pens that you put your log on it would also need to look good at that size.
The last thing to consider is originality. You donat want your logo to look so much like another companyas logo that your customers arenat sure what company it is for when they see it. You also donat want it to be so wild that it is overpowering, unless of course your company needs a very artistic image, such as an art gallery.
The letters COFS, which stand for color, originality, font and size, can help you remember the four qualities you need to evaluate when choosing your logo design. If you follow these guidelines, youare sure to choose a logo that will give your customers just the right impression of your business. - 15465
Since a logo is an image that visually identifies your company to your customers, itas important to get it right. Here are some guidelines for evaluating the logo your web designers have created to make sure that it will be appropriate for your company. The criteria used to evaluate a logo are color, font, size and originality (COFS).
If you are going to be using a color logo, be sure that the colors that are chosen are going to catch peopleas attention. Red, white and blue are considered the three main colors of advertising and are a good option if you are using color. You can also consider colors that have a connection to your business in some way.
Even if you use a color logo, there will be times when you need to use it in black and white. In many publications, it costs quite a bit more to use color. When you are trying to decide on a logo design, make sure it looks good in black and white as well as color. It should be crisp, clean and easy to read if there are words or letters.
You also want to make sure the font is right for your company. If you are a dance studio, you do not want to have an extremely masculine, boxy font, you want something that has a soft flow to it. In the same respect, if youare run a boxing ring you probably do not want to pick a curlicue font.
Checking the size of the logo is also important. Although the professional web design company is not going to show you a logo that doesnat look good at its current size, you need to make sure that if you wanted to enlarge it onto a billboard it would still look good. At the same time, if you wanted to order pens that you put your log on it would also need to look good at that size.
The last thing to consider is originality. You donat want your logo to look so much like another companyas logo that your customers arenat sure what company it is for when they see it. You also donat want it to be so wild that it is overpowering, unless of course your company needs a very artistic image, such as an art gallery.
The letters COFS, which stand for color, originality, font and size, can help you remember the four qualities you need to evaluate when choosing your logo design. If you follow these guidelines, youare sure to choose a logo that will give your customers just the right impression of your business. - 15465
About the Author:
Stephen Grisham, Sr. is a Staff Writer for InfoServe Media, a Houston, TX web hosting company that provides custom web design. Visit today, or call 1 (800) 838-2203 for a free quote.
