Monday, December 1, 2008

Chiropractic Marketing - How to Beat the Current Recession

By Matthew Loop, DC

It's hard to believe that three years have passed already since I introduced the chiropractic profession to Web 2.0 social media marketing. What first began as marketing on just social networks like Myspace, YouTube, and Facebook, has expanded to encompass the vast, new and rapidly growing online media outlets. If you were to take a snapshot at the growth of this Web 2.0 phenomenon back in 2005 and compare it now, it would appear like a virus that literally doubled every 24 hours. Now, I'm not just speaking about huge-growth of a new phase of the internet and communication. I am also referring to the massively profitable nature that comes with this technology for your chiropractic practice and the ability to easily generate multiple sources of income at a staggering rate.

Chiropractic consultants were once able to help humble practices earn more money and market themselves better. Today, this is no longer the case. In fact, every time a chiropractic practice puts down money for one of these groups, they're completely losing that money. They'll never see it again. Why is this? Consultants today don't know a darn thing about Web 2.0 and social media, and the things they do know no longer work.

Quite frankly, my "economy" is booming just like the hundreds of other chiropractors that have started to implement strategic methods for social media marketing. A global shift has occurred and the question you have to ask is, "Do you want to be a part of this goldmine or do you want to be left-out in the cold?"

Below is a quick-list of a few sites that I readily frequent (and I highly recommend you do as well) in my Web 2.0 marketing endeavors for my chiropractic practice and the other streams of revenue that continue to flow. Begin at YouTube.com, Digg.com, Squidoo.com, EzineArticles.com, StumbleUpon.com, Facebook.com, Twitter.com, Myspace.com, Free-Press-Release.com, Wordpress.com, Photobucket.com, Furl.com, and eHow.com.

I could easily list over 200 websites but for times sake, we'll keep it at a few. It's important to have a systematic blueprint or checklist to run-through when learning to harness the power of social media. The good news is that you, as a practicing chiropractor, DO NOT have to do it all yourself. These tasks can be very simple to outsource if you understand and have a little direction.

Even the incredible time saving and leveraged-based tools I use and recommend can be easily shown to a CA or marketing director for use. The most important thing is to be coachable, as this may be a new language to many chiropractic marketing newbies and veterans.

You can even make your practice an online money-maker with Web 2.0 social media. There's nothing that beats getting-up in the morning and knowing that Web 2.0 has been working for you throughout the night, making more money and connections. Sometimes it seems like a dream that business can happen so effortlessly and successfully, but there are other chiropractors who are living this dream, so I know it's a reality.

Establishing other systems of passive income along with your current practice will make you recession-proof. Bigger thinking is required in times like these and those that are constantly scouting innovative methods for attracting new patients will thrive and prosper.

Start by providing something of value to current and future patients online. When you put yourself and your practice in front of the world audience, you are greatly increasing your ability to communicate with a greater pool of people and sharing your talents. And believe that you have something to offer and talk about on the web! There are people out there that you can help, and they want to hear from you. Develop a YouTube video channel around a weekly series discussing some aspect of your chiropractic field. This is just an example of something helpful and informative that you could do that will simultaneously draw more people to your practice.

The sky's the limit, so be one of the innovators that are using Web 2.0 in a new and constructive way to create business and lasting relationships with new patients. While you're at it, create other streams of income that ensure the continued health and growth of your practice. - 15465

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