Yahoo, MSN, and Google, with the invention of their pay per click advertising model, also called PPC, have created simple and effective online advertising opportunities. These easy to use systems of advertising have encouraged so many business owners of different sizes to unleash thousands of dollars into online advertising campaigns. But, as often happens online, these PPC advertisers often don't understand just how to create effective PPC campaigns that generate more sales for their companies.
Many tricks exist that you can use to create massively effective PPC advertising campaigns. The five tips listed below will help you be more effective with your online pay per click advertising.
5. Display URL. Once upon a time, Google allowed advertisers to put whatever they wanted into their display URL, the website address visible on the PPC advertisement. Now, your ad needs a real URL that everyone will land on when they click on your ad. You can't even use a URL that redirects to a different website. For this reason, your display URL is even more important. Make sure you capitalize the first letter of each keyword in your display website name. For example, my website URL is www.creative-emarketingsolutions.com. When I use that URL in my PPC campaigns, I set the display URL as www.Creative-eMarketingSolutions.com. This capitalizing helps your business URL stand out from the pack.
4. Use keywords in your first ad line. When you only get four lines in your ad, and one of those lines is your display URL, the first line of your ad is very important. It has to grab the reader's attention and announce to him or her that you've got exactly what they are wanting, and your product or service is superior to all the others.
3. Benefit vs. Feature. The second line of your ad should have a benefit of your product of service. The third line of your ad should be a feature. A benefit is how your potential customer's situation will improve because of what you are selling. A feature is why that customer should purchase your products or services.
2. Keywords. The keywords you select will determine how much you pay for your clicks, so pay attention. Well researched keywords will draw targeted traffic that is ready to buy. Poor keywords will cost you money. Use Google's free keyword tool to uncover the best keywords for your products or services- the ones that are searched for often but have little competition.
1. Ad rotation. Run at least two different PPC ads at the same time. By creating two different ads and running them in competition against each other, you are able to test which messages convert into sales. Don't let Google decide which ad is best. Check in your campaign settings to have your ads shown evenly over time.
Testing out different elements of your ad can help you increase your click through rate or CTR. Sometimes switching one word can make all the difference. Different first lines of your ads convert into clicks differently than others. You can try switching your display URL to see which works best. By having more than one ad running in competition, you can determine what works best. Then, create another ad and run that in competition to continually improve your CTR over time.
These tricks will help increase your return on investment in the tough world of PPC advertising. If you're ever in need of help in creating your own pay per click campaign, please don't hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped dozens of businesses realize their online marketing goals now for years, and we'd love to help you! - 15465
Many tricks exist that you can use to create massively effective PPC advertising campaigns. The five tips listed below will help you be more effective with your online pay per click advertising.
5. Display URL. Once upon a time, Google allowed advertisers to put whatever they wanted into their display URL, the website address visible on the PPC advertisement. Now, your ad needs a real URL that everyone will land on when they click on your ad. You can't even use a URL that redirects to a different website. For this reason, your display URL is even more important. Make sure you capitalize the first letter of each keyword in your display website name. For example, my website URL is www.creative-emarketingsolutions.com. When I use that URL in my PPC campaigns, I set the display URL as www.Creative-eMarketingSolutions.com. This capitalizing helps your business URL stand out from the pack.
4. Use keywords in your first ad line. When you only get four lines in your ad, and one of those lines is your display URL, the first line of your ad is very important. It has to grab the reader's attention and announce to him or her that you've got exactly what they are wanting, and your product or service is superior to all the others.
3. Benefit vs. Feature. The second line of your ad should have a benefit of your product of service. The third line of your ad should be a feature. A benefit is how your potential customer's situation will improve because of what you are selling. A feature is why that customer should purchase your products or services.
2. Keywords. The keywords you select will determine how much you pay for your clicks, so pay attention. Well researched keywords will draw targeted traffic that is ready to buy. Poor keywords will cost you money. Use Google's free keyword tool to uncover the best keywords for your products or services- the ones that are searched for often but have little competition.
1. Ad rotation. Run at least two different PPC ads at the same time. By creating two different ads and running them in competition against each other, you are able to test which messages convert into sales. Don't let Google decide which ad is best. Check in your campaign settings to have your ads shown evenly over time.
Testing out different elements of your ad can help you increase your click through rate or CTR. Sometimes switching one word can make all the difference. Different first lines of your ads convert into clicks differently than others. You can try switching your display URL to see which works best. By having more than one ad running in competition, you can determine what works best. Then, create another ad and run that in competition to continually improve your CTR over time.
These tricks will help increase your return on investment in the tough world of PPC advertising. If you're ever in need of help in creating your own pay per click campaign, please don't hesitate to ask our professional staff at www.Creative-eMarketingSolutions.com. We've helped dozens of businesses realize their online marketing goals now for years, and we'd love to help you! - 15465
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