Thursday, October 30, 2008

Fresh Content is Vital to a Website

By Calvin Preston

Everyone knows that Google values content. This can be frustrating to some folks, because it can be difficult to create natural content that is relevant to the user as well. Obviously it is valuable in some cases, but things can get redundant easily. FOr a site to rank, content needs to be continually refreshed. The following are some guidelines on gaining refreshing content on your website.

1. Blogs- Every site could stand to have a blog added in its format. You don't need to have one, but if you can, by all means, add one. Be sure to link the blog to your homepage and to highlight the most current articles on your homepage, as well. You may think you don't have anything to blog about, but here are some ideas to change your mind.

2. A collection of articles: these can be organized as resources on your site, categorized using your keywords, and continually updated.

3. User generated content: customer reviews of products (offer a coupon if they fill one out), customer testimonials, customer suggestions, customer top 5 lists.

4. Related companies, with a blurb about them, using affiliate links potentially to generate some other revenue.

If you make use of any or all of these guides, you will be sure to have a quality website that people will feel confident in using. - 15465

About the Author: