Monday, October 27, 2008

Super Hot Search Engine Marketing Solutions

By Gilbert Hernandez

Search engine marketing solutions are the big thing in internet marketing right now. People are excited about getting free traffic from the search engines.

To do this effectively you must learn how to use the right search phrases and where to use them. This is a highly involved process including website optimization along with a linkbuilding campaign.

The first tactic in search engine marketing is keyword research. Then you build a webpage based on the keyword people use to find products like yours. When building your site there are certain places to use that keyword phrase that help the search engines find your site and know what it is about.

Once you have optimized your website with the keywords so that the search engines can find you and know what your site is about you need to go on to the next step. The next step in search engine marketing solutions is getting other sites to link to yours.

Anchor text, the act of embedding your website's URL into a keyword, on a blog comment is one way of getting links to your site. It is a good idea to leave comments on someone's blog if it is in the same niche as your website.

Anchor text works well when you talk about your site on other people's blogs, when you post comments in forums and when you write articles and submit them to article directories. In all of these situations you have an opportunity to get a link pointing back to your website. When there are lots of sites with a link back to your site the search engines see your site as an authority site and thus put you higher in the organic search listings.

Getting links back to your site can prove to be extremely time consuming. A solution to this problem is an article submittal service. These services take your article along with the information you attatch in the author bio area and submit it to thousands of directories for you. This is a huge time saver and can prove to be very profitable for you. There are even some services that right the articles for you!

Another of the search engine marketing solutions is to use long tail keywords as web page topics. When you do this you are getting the low hanging fruit. These are keyword phrases that get searches but not many results. When you get ranked for these phrases you get traffic. The more of these long tail keywords that you rank for the more traffic you get. when you get more traffic, the search engines recognize this and start ranking you in other related searches. It is like a snowball effect.

Free traffic is the nice thing that these search engine marketing solutions bring to you. Of course there are services that you can pay for to help you get things done quicker but it is better to know what you are doing first. - 15465

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