There's a lot of talk about niche marketing on the internet. And fair enough too because there is good money to be earned in the niches. But this is only true if you can find a "good" niche.
If you dont get that right, your business is unlikely to be particularly profitable.
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So what is a GOOD niche?
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What are the telltale signs that a niche is "good", which for marketers means "profitable"? What should you be on the lookout for when you are in the process of selecting your particular niche market?
1. A good niche is one that already EXISTS. That is to say, you don't have to try to create the demand. It's already there in the market place. You can see it, for example by doing a Google search. Perhaps you can even measure the niche. One way to do that is with a count of the number of people who have entered the main keywords into a search engine over the last month. There's no guessing here.
2. A good niche is easily IDENTIFIABLE. Children with asthma is a clearly identifiable target market, whereas people who rub olive oil onto their potatoes before roasting them would be a lot harder to find. Who knows, there might be more olive oil cooks than asthmatic children, but where do they congregate? Where would you go to meet up with the olive oil folks as group? - which is something you must do for marketing purposes. And that leads on to the next point...
3. A good niche is easily TARGETABLE. Young men who ride their bicycles competitively on the weekend are easy to target - through their bike clubs. Home brew fans can be contacted through the vendors who sell them their brewing supplies. On the other hand, there might be a huge crowd of people who draw pictures of clouds but how would you find them? Through art supply shops maybe, but I'm sure you see my point about being EASY to target?
Get the idea?
The big underlying question so far is whether your home business can connect with your market, because you cannot serve them if you cannot connect with them.
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Part 2: What is a REALLY GOOD niche?
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4. We can now go a little further and say that a really good niche is narrow in focus but BIG IN POPULARITY. The more people in your niche, the profitable it can be... other things being equal (and they aren't always).
5. Better still, you want your prospective customers to be PASSIONATE.
6. Lastly, for today, you want to be able to reach the people in your market economically, so there is a profit left at the end of the day. If it costs $4 to reach your average customer and then you make $4 from her, that's not quite what you're looking for.
Niche marketing is highly targeted marketing, and can also be the most profitable. Use the in this article to help assess any niche you are considering going into for your home based business.
Finally, a suggestion...
Make today the day you TAKE ACTION what you have learned in this article. - 15465
If you dont get that right, your business is unlikely to be particularly profitable.
===================
So what is a GOOD niche?
===================
What are the telltale signs that a niche is "good", which for marketers means "profitable"? What should you be on the lookout for when you are in the process of selecting your particular niche market?
1. A good niche is one that already EXISTS. That is to say, you don't have to try to create the demand. It's already there in the market place. You can see it, for example by doing a Google search. Perhaps you can even measure the niche. One way to do that is with a count of the number of people who have entered the main keywords into a search engine over the last month. There's no guessing here.
2. A good niche is easily IDENTIFIABLE. Children with asthma is a clearly identifiable target market, whereas people who rub olive oil onto their potatoes before roasting them would be a lot harder to find. Who knows, there might be more olive oil cooks than asthmatic children, but where do they congregate? Where would you go to meet up with the olive oil folks as group? - which is something you must do for marketing purposes. And that leads on to the next point...
3. A good niche is easily TARGETABLE. Young men who ride their bicycles competitively on the weekend are easy to target - through their bike clubs. Home brew fans can be contacted through the vendors who sell them their brewing supplies. On the other hand, there might be a huge crowd of people who draw pictures of clouds but how would you find them? Through art supply shops maybe, but I'm sure you see my point about being EASY to target?
Get the idea?
The big underlying question so far is whether your home business can connect with your market, because you cannot serve them if you cannot connect with them.
==========================
Part 2: What is a REALLY GOOD niche?
==========================
4. We can now go a little further and say that a really good niche is narrow in focus but BIG IN POPULARITY. The more people in your niche, the profitable it can be... other things being equal (and they aren't always).
5. Better still, you want your prospective customers to be PASSIONATE.
6. Lastly, for today, you want to be able to reach the people in your market economically, so there is a profit left at the end of the day. If it costs $4 to reach your average customer and then you make $4 from her, that's not quite what you're looking for.
Niche marketing is highly targeted marketing, and can also be the most profitable. Use the in this article to help assess any niche you are considering going into for your home based business.
Finally, a suggestion...
Make today the day you TAKE ACTION what you have learned in this article. - 15465
About the Author:
For a limited time, the author is offering a FREE REPORT called Niche Attack. Visit FindHotMarkets.com now to get your copy. While you're there, check out this: Gary has identified 58 ways to find good niches. Sounds good to me but see what you think.
