Search engine optimization, or SEO, is still a mystery to people not in the industry. It is hardly a household word. But what is always fascinating is that even within the SEO industry, there is so much gray area on how it should be done and what is or isnt ethical.
There are some standard guidelines like high volume of content on the website, giving outbound links and receiving inbound links, properly formatted meta tags, and a well organized site. Most in the industry do agree that these are basic tenets for a successful SEO program, but there is no magic path to getting there. SEO is not divined from a scientific method, but remains almost like a dance, an art form. The SEO provider is constantly working and reworking their formulas while they keep a close eye on the website's movement in the rankings.
Most professional SEO organizations will have a significant amount of overlap in their site analyses. And luckily, most of their advice to clients will not conflict. But still, if you asked 10 different SEO agents to perform a bona fide site analyis, you'd likely get 10 different reports. That's just the nature of the beast. The beauty is that most all good SEO providers will provide a level of depth and attention to detail in their reports similar to that which others provide.
The industry is an exciting one for SEO providers. Because there's no clear cut right or wrong way, much of their work is based on inherent knowledge, experience, and a whole lot of intuitiveness. Nobody has a secret plan that will work 100% every time, and every website is different in its needs and goals. Building traffic and improving rankings are the only way a SEO provider gets a "report card". And because SEO work takes time before the effects are seen, there's almost a magical excitement present that the suspense of not knowing brings.
For an individual to perform successful SEO work on their own website is nearly impossible because of all the nuances involved these days. And things change regularly, in fact so rapidly that only an experienced SEO provider with an extensive performance history is likely to be able to keep up with them. The best way to assure success is to check out providers and look at their track record. - 15465
There are some standard guidelines like high volume of content on the website, giving outbound links and receiving inbound links, properly formatted meta tags, and a well organized site. Most in the industry do agree that these are basic tenets for a successful SEO program, but there is no magic path to getting there. SEO is not divined from a scientific method, but remains almost like a dance, an art form. The SEO provider is constantly working and reworking their formulas while they keep a close eye on the website's movement in the rankings.
Most professional SEO organizations will have a significant amount of overlap in their site analyses. And luckily, most of their advice to clients will not conflict. But still, if you asked 10 different SEO agents to perform a bona fide site analyis, you'd likely get 10 different reports. That's just the nature of the beast. The beauty is that most all good SEO providers will provide a level of depth and attention to detail in their reports similar to that which others provide.
The industry is an exciting one for SEO providers. Because there's no clear cut right or wrong way, much of their work is based on inherent knowledge, experience, and a whole lot of intuitiveness. Nobody has a secret plan that will work 100% every time, and every website is different in its needs and goals. Building traffic and improving rankings are the only way a SEO provider gets a "report card". And because SEO work takes time before the effects are seen, there's almost a magical excitement present that the suspense of not knowing brings.
For an individual to perform successful SEO work on their own website is nearly impossible because of all the nuances involved these days. And things change regularly, in fact so rapidly that only an experienced SEO provider with an extensive performance history is likely to be able to keep up with them. The best way to assure success is to check out providers and look at their track record. - 15465
About the Author:
SEO Moves, Inc. implements specialised SEO for select clients in ambitious industries. Now with a presence in Australia, they are an SEO company that continues to take on the toughest of ranking challenges. Visit them at www.SEOmoves.com
