Carrie Wilkerson amassed a following of over 55,000 listeners, viewers and subscribers in her first year of working online because she believes in personalization.
Rob Toth interviewed Carrie as part of Dan Kennedy's Info Riches interview series called "Future Of Information Marketing". Carrie is considered to be one of the top information marketers in the world.
Carrie is a work at home mom raising four children. She had been running four businesses from home for over ten years before she got into the information marketing business online.
People are surprised that she has achieved so much in such a short period of time in her first venture online. Carrie says that there are the people at the top are making millions and the people at the bottom don't make much at all. The middle ground is where the big opportunity is and that's where the competition is heating up. She says "the place where marketers will be able to set themselves apart is in relationship building."
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says "I still think people want more. They want more personalization." According to her, people don't want to be just a number. She says that people don't want those they buy from to be "faceless and flat behind a screen".
The idea that marketers can wait for people to come to them instead of them going out to serve their customers is outdated. Carrie says "I don't want to be that impersonal, don't want to be unapporachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
While teaching high school, Carrie found that people have different learning styles. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." Carrie says its important that we connect with each person's learning style. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If a person only sends out emails they will only be appealing to readers. If your strategy is exclusively audio, you will only get the listeners as your audience. With this in mind Carrie has developed 50 training videos. She is very happy to see that the people who watch her videos have a realistic sense of who she is. "It's a rapport builder".
When they meet her someplace they feel like they know her. If they find her on Twitter they treat her like a well-liked friend. People who have seen her on the videos feel like they have talked to her through the videos.
In trying to use all the different learning styles through her marketing Carrie says it "has been great for lowering trust barriers and creating a following". If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
As a marketer, that's your goal. You want to have such a good relationship with people that despite the competition, your customers and contacts will want to keep in touch with you and do business with you on an ongoing basis. - 15465
Rob Toth interviewed Carrie as part of Dan Kennedy's Info Riches interview series called "Future Of Information Marketing". Carrie is considered to be one of the top information marketers in the world.
Carrie is a work at home mom raising four children. She had been running four businesses from home for over ten years before she got into the information marketing business online.
People are surprised that she has achieved so much in such a short period of time in her first venture online. Carrie says that there are the people at the top are making millions and the people at the bottom don't make much at all. The middle ground is where the big opportunity is and that's where the competition is heating up. She says "the place where marketers will be able to set themselves apart is in relationship building."
At first pictures were used to personalize web pages. Audio came next. Now video is considered the important media to make the experience of the user more real, more genuine for the consumer. However, Carrie says "I still think people want more. They want more personalization." According to her, people don't want to be just a number. She says that people don't want those they buy from to be "faceless and flat behind a screen".
The idea that marketers can wait for people to come to them instead of them going out to serve their customers is outdated. Carrie says "I don't want to be that impersonal, don't want to be unapporachable... don't want to be unreachable or set apart". "I want to be right in the trenches..." "I think it makes me more real. I think it makes me more touchable."
While teaching high school, Carrie found that people have different learning styles. She says that she "learned that some people are readers, some people are listeners. Some people are watchers and some people are touchers and doers." Carrie says its important that we connect with each person's learning style. "Unless you are touching all of the respective styles of people you are missing 25% of the population."
If a person only sends out emails they will only be appealing to readers. If your strategy is exclusively audio, you will only get the listeners as your audience. With this in mind Carrie has developed 50 training videos. She is very happy to see that the people who watch her videos have a realistic sense of who she is. "It's a rapport builder".
When they meet her someplace they feel like they know her. If they find her on Twitter they treat her like a well-liked friend. People who have seen her on the videos feel like they have talked to her through the videos.
In trying to use all the different learning styles through her marketing Carrie says it "has been great for lowering trust barriers and creating a following". If you can lower the trust barriers in your audience they will buy from you repeatedly. People will stay on your mailing list and continue to give you invaluable feedback.
As a marketer, that's your goal. You want to have such a good relationship with people that despite the competition, your customers and contacts will want to keep in touch with you and do business with you on an ongoing basis. - 15465
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