When I've spoken at chiropractor seminars or homecomings, especially within the last two years, I've encountered loads of veteran doctors and recent graduates that have been victims of chiropractic coaching scams and bad practice management consulting. Usually, if it sounds too good to be true, then it probably is. I find that many DC's join these companies simply out of fear of failure. What I don't like, is the manipulation that sometimes occurs with desperate chiropractors and the "sharks" that take advantage of them.
If you join a consulting group, make sure they have plenty of value to provide to you rather than just empty promises. Personally, I feel than many are overpriced and are just out to make a buck and could care less about the average chiropractor. I say this because some chiropractic practice consulting groups are using marketing tactics and strategies that died in the 1970's. The world changes periodically, not to mention the people in it, so it's important to find a company that's adaptable to the new ways of marketing and doing business in today's high-tech age.
If you need help from a professional to get your chiropractic practice reaching its ultimate potential, you need to first ask yourself what specific areas need help. You don't need a "blanket remedy" that generally puts more life into your business; you need specific tools that combat your specific problems and concerns. Odds are, you need help with marketing and bringing new patients through your door. These are the most common things. Since your business is probably already in danger of sinking to new lows, you need to get new patients through your door ideally using free marketing strategies. In fact, you not only should you use free marketing strategies, the best strategies available today are absolutely free. You have no reason not to use sites like MySpace and Facebook, which have endless potential for branding yourself and expanding your business in your local area.
When the going gets tough, more creative and strategic marketers will see their businesses not only endure, but flourish during hard times. But the truth of the matter is that there are no chiropractic consultants teaching these important techniques. Not one! If you find a consultant who says they know all the answers and they've been doing it for a long time, they're lying!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
Here are a few places you can go to today to begin to advertise for FREE on the internet. Go to YouTube.com, Myspace.com, Wordpress.com, Sphinn.com, EzineArticles.com, and Twitter.com. Trust me; you're going to be really happy that you did.
There are so many websites with just as much potential, but these are the best to start with. These sites are totally free, and the marketing power is the strongest in the world today. Within no time, you're going to have countless new patients walking through your door. Not only that, you'll have the opportunity to create multiple streaming income from other sources, only adding to the power of your business.
Just so it is understood, not all chiropractic coaching groups are frauds. There are a select few good ones that have proven themselves and have gained trust and credibility within the profession. Ask around to other colleagues to get honest opinions before you pick a firm. This is a big decision and has the potential to give your practice an incredible jump-start. - 15465
If you join a consulting group, make sure they have plenty of value to provide to you rather than just empty promises. Personally, I feel than many are overpriced and are just out to make a buck and could care less about the average chiropractor. I say this because some chiropractic practice consulting groups are using marketing tactics and strategies that died in the 1970's. The world changes periodically, not to mention the people in it, so it's important to find a company that's adaptable to the new ways of marketing and doing business in today's high-tech age.
If you need help from a professional to get your chiropractic practice reaching its ultimate potential, you need to first ask yourself what specific areas need help. You don't need a "blanket remedy" that generally puts more life into your business; you need specific tools that combat your specific problems and concerns. Odds are, you need help with marketing and bringing new patients through your door. These are the most common things. Since your business is probably already in danger of sinking to new lows, you need to get new patients through your door ideally using free marketing strategies. In fact, you not only should you use free marketing strategies, the best strategies available today are absolutely free. You have no reason not to use sites like MySpace and Facebook, which have endless potential for branding yourself and expanding your business in your local area.
When the going gets tough, more creative and strategic marketers will see their businesses not only endure, but flourish during hard times. But the truth of the matter is that there are no chiropractic consultants teaching these important techniques. Not one! If you find a consultant who says they know all the answers and they've been doing it for a long time, they're lying!
Keep these things in mind when you're selecting a practice management group. Are their testimonials from prior customers actually real? Sometimes they are not. Next, make sure they specialize in exactly what you need. A sort of "handy-man" consultant can't necessarily fix the very specific problems you're having. You need someone who can work for you and you alone. If you want someone who focuses on internet marketing, don't pick someone who knows nothing about it. Lastly, make sure they're up to the times. If they aren't knowledgeable in internet marketing and world communications, they can't help you one bit. Not only do they have to know about these things, they have to be able to DO them.
Here are a few places you can go to today to begin to advertise for FREE on the internet. Go to YouTube.com, Myspace.com, Wordpress.com, Sphinn.com, EzineArticles.com, and Twitter.com. Trust me; you're going to be really happy that you did.
There are so many websites with just as much potential, but these are the best to start with. These sites are totally free, and the marketing power is the strongest in the world today. Within no time, you're going to have countless new patients walking through your door. Not only that, you'll have the opportunity to create multiple streaming income from other sources, only adding to the power of your business.
Just so it is understood, not all chiropractic coaching groups are frauds. There are a select few good ones that have proven themselves and have gained trust and credibility within the profession. Ask around to other colleagues to get honest opinions before you pick a firm. This is a big decision and has the potential to give your practice an incredible jump-start. - 15465
About the Author:
Looking to get Fresh Patients with no cost chiropractic marketing using the internet? If you're tired of the same ineffective, outdated marketing strategies that your chiropractic coaching "pro" shoved down your throat, visit http://DCincome.com to learn the secrets.
