Regardless of the constant hype from the internet gurus, do you believe they really make enough from a single mailing to buy a new luxury car?
Well, for most people that just sounds too good to be true. And kind of ridiculous to believe. But what the "gurus" don't tell you is that there is in fact a way to reproduce those kinds of results.
There's a huge difference between a mailing list and a buyer list. Not the same thing, and that's the secret.
Most people think that a big mailing list is the secret to creating wealth. It really isn't. What really counts is the quality of the people on your list, whether they respond or not to your mailing.
If your subscribers don't purchase your product, they're just sitting there. It wouldn't matter if you had a million people on your list, because no buyers means no money.
The real secret is not really a secret at all. Your list has to contain peole who want to buy from you, period. It's not complicated or complex at all.
What stands in the way of most people reaching that goal is not knowing how to build a list of buyers instead of just subscribers. Subscribers can result in a big list, but there is no guarantee than any of them will buy anything. And they probably won't. The average response to a marketing-type email is only about 1-2%.
Since the typical response to a marketing email is estimated to be about 1-2%, you would probably do okay if you have a huge list. But what if you only have 2,500 people on your list? Wouldn't a 10% return make you a lot happier?
So what do you really want? A list of 25,000 where you have to get at least a 1% response rate or a smaller list of 2,500 or so who buy like crazy from you every time you send out an email to them.
The truth is, most of those massive lists don't pull the often quoted 1-2% response. It's usually more like 0.05%. So then you need an even bigger list just to reach your 250 sales goal. I don't think you would be willing to do that; at least I wouldn't.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you'll have your own success story to tell. - 15465
Well, for most people that just sounds too good to be true. And kind of ridiculous to believe. But what the "gurus" don't tell you is that there is in fact a way to reproduce those kinds of results.
There's a huge difference between a mailing list and a buyer list. Not the same thing, and that's the secret.
Most people think that a big mailing list is the secret to creating wealth. It really isn't. What really counts is the quality of the people on your list, whether they respond or not to your mailing.
If your subscribers don't purchase your product, they're just sitting there. It wouldn't matter if you had a million people on your list, because no buyers means no money.
The real secret is not really a secret at all. Your list has to contain peole who want to buy from you, period. It's not complicated or complex at all.
What stands in the way of most people reaching that goal is not knowing how to build a list of buyers instead of just subscribers. Subscribers can result in a big list, but there is no guarantee than any of them will buy anything. And they probably won't. The average response to a marketing-type email is only about 1-2%.
Since the typical response to a marketing email is estimated to be about 1-2%, you would probably do okay if you have a huge list. But what if you only have 2,500 people on your list? Wouldn't a 10% return make you a lot happier?
So what do you really want? A list of 25,000 where you have to get at least a 1% response rate or a smaller list of 2,500 or so who buy like crazy from you every time you send out an email to them.
The truth is, most of those massive lists don't pull the often quoted 1-2% response. It's usually more like 0.05%. So then you need an even bigger list just to reach your 250 sales goal. I don't think you would be willing to do that; at least I wouldn't.
I am sure you have realized by now that quality counts a lot more than quantity in building your mailing lists. Stay focused on that, and soon you'll have your own success story to tell. - 15465
About the Author:
Robert Alan Lamson writes about online businesses and marketing, as well as general-interest topics. He recommends this resource for building quality mailing lists.
